Tips and Recommendations for your direct mailing campaigns!

First and foremost, if you only plan on doing one mailing, stop right here. One mailing to a list of this value is a waste of your time. It takes 3 to 5 touches (mailings) to get someone to take an action. In some cases, it can take 7 or 8 touches.

Big deal, right?

Yes… it is a very big deal if you want to have success with your lead generation efforts in your business. Do you realize that 99% of your competition will never do this? That’s because they will not place enough value on the extra effort it takes to make this happen. If you want to be different, then do the things that will help your business by doing the things that have been proven to work over and over and over again. Big business didn’t get that way by being foolish. Watch what they do and pay particular attention to how much emphasis they put on getting you to notice them. It’s truly the key to small business success.